USER STUDY – Car sharing system

Following points  are very crucial during the interview – which reflected  about the user of a typical car-share system :

  • 33 years old ( although higher than the expected target age-group )
  • Almost 50 %  are female users.
  • One who always desired to drive a nice car.
  • One who is tired of the maintainence and high ownership costs of a car.
  • 60 % of the users have a rented house.
  • Tertiary educated , middle income group , and working class population.
  • Has a tendency to be community minded, socially active, one who advocates others about what he thinks is good for himself.
  • generally interested in arts and culture.
  • Uses public transport, cycling and engages in walking very often.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s