USER STUDY – Car sharing system

Following points  are very crucial during the interview – which reflected  about the user of a typical car-share system :

  • 33 years old ( although higher than the expected target age-group )
  • Almost 50 %  are female users.
  • One who always desired to drive a nice car.
  • One who is tired of the maintainence and high ownership costs of a car.
  • 60 % of the users have a rented house.
  • Tertiary educated , middle income group , and working class population.
  • Has a tendency to be community minded, socially active, one who advocates others about what he thinks is good for himself.
  • generally interested in arts and culture.
  • Uses public transport, cycling and engages in walking very often.

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